This project for the OU was done by spy studio who have produced a mailer pack that contains information about the OU. I dont particularly think the branding works and the green foil seems a bit much for this but the concept they have worked with has been inspired from the sexually alluring M&S adverts, and so the language they have used is much more appealing than their visuals.
It is an interesting way of approaching it, one that i though the OU wouldn't have directed into. But its good to see the sort of work they have had in the past to inform my own design for them.
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