The front of the business card has to be eye catching and look desirable for people to be excited when they see them. I started first with the size of the logo and the layout on the page but it was looking a little to generic and not considered enough.
I then started experimenting with colour and reversing it out, however this goes against the concept as it would use more ink and in this case 'less is more' as its more eco friendly to use less ink.
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