Wednesday 9 February 2011

Design Context Workshop

A typographic lead designer working in the heritage sector, with a focus on print, layout and paper engineering

Paper Folding
- A great way to interact with a product
  • How does stick effect the quality of the fold?
  • Who uses successful paper folding?
  • How do customers interact with it?
  • What are the origins of the technique?
FEEDBACK
  • Why is it used?
  • What are the limits?
  • What has and hasn't been done?
  • Why just use paper?
  • Cost of production

The National Trust
- Younger people should appreciate this heritage 
  • Who is the creative director for National Trust?
  • Which companies are used for the design work?
  • What is their current audience?
  • What are the design rules for their work?
  • Where does their funding come from?
FEEDBACK
  • What is the national trusts?
  • How long has it been going?
  • Why should younger people appreciate it, what is there?
  • What are they trying to achieve as a brand?
  • What is its USP?

Hierarchy on a page
- Important for the delivery of information
  • How does this differ when using type and image?
  • How dies white space affect this?
  • What designers/work successfully use this?
FEEDBACK
  • What is hierarchy?
  • Why is it important?
  • Colour pallet may offer hierarchy
  • Type stroke and point size
  • How experimental can you be with it? 
  • How is it created and why is it successful?
  • How can you break the rules of hierarchy using other design disciplines?
  • Who uses this in their design practice?

Using creative formats
- It makes or breaks a design
  • Why do designers use standard A format?
  • What work uses creative formats well?
  • How is format affected when printing?
FEEDBACK
  • What are the standard formats?
  • Where did they come from?
  • What makes a format creative?
  • What has already been done?
  • How far can you take creativity without loosing its function or meaning?
  • Does format matter that much?
  • Why not use A4?
  • Is breaking the A format just designers designing for designers? 

Woodblock printing
- A fun way to print typography
  • Why is this used little in commercial work?
  • Where did it originate from and who used it?
  • Are there any current designers that use it?
  • What are the best techniques to print with woodblock?
FEEDBACK
  • Who is still using it?
  • Is stock fundamental?
  • What type of inks are used?
  • What makes it fun?
  • How much does the who process cost?
  • Who does it appeal to, what clients would want it?
  • Anthony Burrill
  • Is it still relevant today or is it just their nostalgic qualities?

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