This campaign was for a fundraiser event for 'save the children' based around the idea of a tea party. The identity had to be fun, simple and child friendly and offer something different from competitors.
The project was successfully used across all forms of the fundraiser event. I think this works so well because of the simplicity of it, the simple image used with minimal text on the poster makes it easy to understand for a large target audience.
Also the concept is strong and think this engages people and makes them want to be involved in the event.
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