This is a fantastic brand, yes it is the colour that draws me in but it looks so visually inviting. The name 'pino' means to stack and so BOND have taking this literally into designing the logo and the identity. The colours al work across neutral background and look fresh and vibrant for this new retail fashion store.
The range has also been photographed well, the range is no more than business cards, letter heads, pencils and a load of coloured products but it all adds something to the brand, a character about the store and their brand that they sell. Even if its just pretty colours to look at.
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