I decided to edit the format of this sleeve as i had an idea that fitted more with the concept. The side that the mailer pulls out from is now cut as a very simple mountains landscape shape instead of a average pull out tab. This works so much better as i can now use this in my design and have something showing through from the pop up. It also creates a nice shape that is hopefully recognisable as being linked to the content.
Monday 23 May 2011
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