This identity is for a company making and selling wax for hair and facial hair. They have created this character "Madame S" and all the promotional material is talked about in 3rd person from her. Its such a great idea that gives the promotion something more engaging with the audience as well as making it easier to sell as it has a very relaxed feeling and language to it.
Madame S is a bearded woman and the whole visual material is designed in a way that it looks like an attraction, like 'freask' at the circus getting everyone excited. The style of it really fits this idea takes you back to the days of the circus.
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