This is some of the initial imagery that i have created for the campaign based around 'the ginger beard'.
The idea of this is to create a viral identity for Steve that the students can recognise as him, so these first drawings are amazingly accurate to Steve. However they are a bit to plain and not enough character so i tried some without different elements to see how they would work as well.
The problem with loosing some of the elements is that it ends up being a generic ginger beard which is in fashion at the moment and imagery is used lot.
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