I cant really decide on the orientation and detail of the shape until i have experimented with the size of the copy. The word creativity is quite long and so trying to fit it into the shape will depend on the chosen shape.
I have also looked at the 4 complimentary colours that they have given us to use and unfortuantly 2 have already been used for previous projects so as to make this identity stand out o have chose the blue colour to use.
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