Vote Steve Brief

I have been asked to design a campaign for Stephen Illidge who is running for Student Union President for the coming year at Bishop Grosseteste University in Lincoln. He is already a student ambassador and is well known throughout the University so we have decided to produce a fun  campaign that people will associate with Steve.

He has decided that he would like a campaign using the 'circus' typeface as this gives a fun and friendly feel for the campaign and how he would like to be seen if winning the position. 

So i have decided to make this into a circus theme campaign and look at the freak show culture and imagery used. Steve is well know for his ginger beard and so we are going to use this imagery to create a viral campaign that ca be spread across loads of media.